Conversion Optimization Audit (COA)
What’s Conversion Optimization Audit?
Identify the friction points preventing your website from achieving its full conversion potential.
For businesses with homegrown websites, solving usability problems can be challenging without knowing how users experience and navigate your site.
While understanding the technical details of how your website functions is important, conducting a comprehensive conversion and optimization audit will give you the insights you need to maximize conversions.
What We Offer
Comprehensive Website Analysis
Our audit process starts with a complete analysis of your website, identifying weak points and missed opportunities. We evaluate everything from user flow to technical performance to help improve both the user experience and the conversion rate.
Behavioral Insights
Understanding your visitors is key to conversion optimization. Using heatmaps, session recordings, and click-tracking, we uncover behavioral patterns that reveal what’s stopping users from converting. This helps us pinpoint specific areas of friction and opportunities for improvement.
Funnel Analysis
A poor conversion funnel is often the root cause of low conversions. We examine each step of your sales funnel, identifying any leaks or obstacles that prevent customers from completing their journey. By optimizing each stage, we make the funnel more efficient and user-friendly.
Content and Copy Evaluation
Your content plays a major role in conversions. We review your website copy to ensure it’s clear, concise, and persuasive. If necessary, we rewrite sections to better align with customer expectations, improve engagement, and encourage users to take action.
User Experience (UX) Review
A confusing or frustrating UX can drive users away. We evaluate your site’s design, navigation, and responsiveness to ensure it’s intuitive and easy to use across all devices. Our goal is to create an effortless experience that leads users toward conversion.
Technical Optimization
If your website’s loading speed or mobile responsiveness is lacking, users may leave before converting. Our audit includes technical optimizations to enhance your site’s performance, ensuring fast load times, smooth interactions, and compatibility across devices.
Conversion Tracking Setup
We make sure your conversion tracking is in place and running correctly. This enables us to measure the effectiveness of our optimizations, allowing you to make data-driven decisions for future changes and growth.
A/B Testing Strategy
After identifying the areas for improvement, we help you set up A/B tests to experiment with different variations of site elements—whether it’s your CTA buttons, landing page designs, or copywriting. This helps us determine which changes have the most impact on your conversion rates.
Continuous Monitoring
Our job doesn’t end with the audit. We continuously monitor your website’s performance post-optimization to ensure long-term success. You’ll receive regular reports that track progress and make sure your website stays on top of conversion trends.
Empowering our Services with
Advanced AI Technologies
At EFADA, we use powerful AI tools like ChatGPT, Midjourney, Jasper, Copy.ai, Surfer SEO, Canva AI, Grammarly, Adobe Firefly, and others to make our work faster, smarter, and more efficient. These tools help us write content quickly, design visuals faster, optimize campaigns in real-time, and make data-driven decisions without the long manual process. The result? We save time, reduce costs, and deliver high-quality marketing solutions much faster — without compromising on creativity or impact.
Our Works
The EFADA Advantage
Start the process today to uncover opportunities for growth, improve your conversion rates, and enhance the user experience on your website. Let EFADA guide you towards a more optimized website with measurable success!
If you want a branding agency that thinks with you, builds with you, and grows with you — you’ve found it.